MINI USA has just debuted the MINI Countryman – the first 4-door, all wheel drive MINI! I can imagine many outdoor enthusiasts (with lots of stuff and passengers) are excited about this. MINI USA is pretty excited, too and has been ramping-up advertising in the recent weeks. I’ve seen 2 new tv commercials and have heard the new “boot-gate” radio commercial a few times. I’ve always enjoyed MINI’s clever, unique advertising, and this, my friends, is no exception:
|(photos from Butler, Shine, Stern & Partners website)|
How awesome is this?! This snow globe just popped up yesterday in NYC. Butler, Shine, Stern & Partners, the agency behind MINI USA is the mastermind behind this and all of MINI’s other advertising. Funny enough, a few years ago my landscape architecture office relocated from Healdsburg to Sausalito, CA into a large warehouse space that was too small for the previous tenants. The tenants were BSSP and moved just a few doors down into a larger space. I was so close to these guys I had a chance to witness a few MINI photo shoots (with the bulldog and everything)! One of their creatives even gave me one of the first prototype “MINI CONFIDENTIAL” medallion in exchange for letting him measure Max for a few interior accessories. :)
I’m happy to see they are still keeping up the incredible work! So much fun!